Victory Gardens

Brand Refresh & Website

The team at Victory Gardens, a food-focused, ecological landscaping cooperative, was looking for a brand refresh and to overhaul their existing website. Victory Gardens wanted their site to feel current, simple, and to effectively tell their unique story. As it was imperative to maintain their strong brand recognition, our focus was to revamp the colour palette and typography selection to fit with their existing logo. The result was a bright, fresh, and subtly playful update of their visual identity. On the website we focused on de-cluttering to simplify the user's experience, and utilize their collection of striking images from the gardens they've expertly created.