PWL Partnership

Rebrand

PWL is an award winning team of landscape architects, urban designers, and site planners. Since 1976, PWL Partnership has been shaping built and natural environments into dynamic, memorable destinations that respect the cultural, historical, and environmental qualities of each location.

In collaboration with Spur Communications, we began working with PWL to explore the next steps in the evolution of their brand. These acts of research and design have shaped a refreshed logo, colour palette, and supporting brand materials. PWL’s revised brand identity is the outcome of conversations, interviews, audits, and an ongoing process of iterative testing and creative experimentation.